Digital is driving major changes in how organisations set and execute strategy.
Investing in technology before a defined digital strategy is akin to putting the cart before the horse.
Without defined digital strategy, technology investments may not be coherent, cost-effective and often fails to deliver maximum value to the business.
A digital strategy articulates an organization’s approach to leveraging the capabilities of technology to enable it achieve its mission.
The earlier a digital strategy is defined the better. This will help ensure that technology investments are planned in a way that maximizes potential benefits.
Even, if you’ve commenced your digital journey without a digital strategy, the earlier you pause and define one the better.